News
THE WAGON DOESN'T CARRY GLASS
THE GREAT PURGE The Headline: We are discontinuing almost everything to align with the 1871 Wagon Standard. The "Why": We were trying to be a "modern natural brand" (glass bottles,...
THE WAGON DOESN'T CARRY GLASS
THE GREAT PURGE The Headline: We are discontinuing almost everything to align with the 1871 Wagon Standard. The "Why": We were trying to be a "modern natural brand" (glass bottles,...
Ritual, Not Routine: What We Mean By That
You've heard me say it: This is ritual, not routine. But what does that actually mean? On the surface, they look the same. You wash your face. You apply products....
Ritual, Not Routine: What We Mean By That
You've heard me say it: This is ritual, not routine. But what does that actually mean? On the surface, they look the same. You wash your face. You apply products....
Seasonal Skincare: Why Your Winter Face Isn't Y...
Here's the complete post with the ancestry section rewritten: Your skin in January is not your skin in July. This isn't an opinion. This is observable fact. In winter, your...
Seasonal Skincare: Why Your Winter Face Isn't Y...
Here's the complete post with the ancestry section rewritten: Your skin in January is not your skin in July. This isn't an opinion. This is observable fact. In winter, your...
The Problem with "Active Ingredients"
Walk into any skincare store and you'll see products marketed by their hero ingredient. Retinol. Anti-aging powerhouse. Reduces fine lines. Increases cell turnover. Vitamin C. Brightening miracle. Fades dark spots....
The Problem with "Active Ingredients"
Walk into any skincare store and you'll see products marketed by their hero ingredient. Retinol. Anti-aging powerhouse. Reduces fine lines. Increases cell turnover. Vitamin C. Brightening miracle. Fades dark spots....
What Your Grandmother Knew (That the Beauty Ind...
Your grandmother didn't have a 10-step skincare routine. She didn't layer serums. She didn't pH-balance her toner. She didn't wait three minutes between actives to let them "penetrate." And her...
What Your Grandmother Knew (That the Beauty Ind...
Your grandmother didn't have a 10-step skincare routine. She didn't layer serums. She didn't pH-balance her toner. She didn't wait three minutes between actives to let them "penetrate." And her...
THE GRIT IS THE MEDICINE: Why We Don't Filter O...
THE LAW OF THE GRIT WE REJECT THE GHOST. Modern industry extracts the soul of a plant—the scent—through high-pressure steam distillation, bottling the volatile oils and discarding the rest. They...
THE GRIT IS THE MEDICINE: Why We Don't Filter O...
THE LAW OF THE GRIT WE REJECT THE GHOST. Modern industry extracts the soul of a plant—the scent—through high-pressure steam distillation, bottling the volatile oils and discarding the rest. They...